In today’s evolving digital world,  the significance of print media has doomed  in the competitive business world. Businesses in Melbourne leverage online marketing strategies, such as SEO, email marketing, social media marketing, etc to drive conversions and sales.

However, you can’t overlook the importance of print media. It is still one of the best mediums to convey effective message to the target audience. Print media usually includes magazines, newspapers, flyers, etc to promote products and services to a wider audience. Believe it or not, print medium holds more tangibility and credibility in establishing brand awareness.

If you want to stay on the top and make the most of your marketing campaigns, you should incorporate print media with digital marketing. You can hire the best media agency in Melbourne, Victoria  to leverage the benefits of different marketing channels and reach your targeted goals.

Here are some of the most innovative hacks to use print media with digital marketing:

1. Use QR Codes To Boost Online Engagement

You can integrate print media with digital marketing using QR codes. Add them to your printed materials, such as posters, brochures and flyers and increase your online engagement. These will help direct potential customers to your website, social media accounts and special promotions.

Believe it or not! Incorporating QR codes in printed materials has helped hundreds and thousands of small and medium-sized business across Australia.

2. Integrate Print Media in Cross-Channel Campaigns

Do you want to boost your brand visibility? Are you looking for ways to engage more customers? Focus on combining print media with digital channels for ad campaigns. You can streamline messaging and visuals across multiple platforms and creative a well-balanced brand experience that resonate with your target audience.

This approach ensures the unlimited advantages of print media and helps you drive customers and boost conversions through digital marketing efforts.

3. Use Digital Analytics to Measure Print Media ROI

It is quite difficult to measure the return on investment for print media campaigns. However, you can streamline the process by incorporating the benefits of digital analytics tool. It can provide great insights and help you improve your existing strategies.

You can track your website traffic from printed materials and monitor online transactions from QR code scans.  You can even analyze customer interactions on different channels to measure the effectiveness of print media marketing. This will help you make well-informed decisions.

4. Promote Social Media Handles on Printed Materials

Do not miss out an opportunity to promote your social media handles and hashtags on print ads. This will help you drive potential customers to your social media pages and increase your sales. It will also help you gain genuine followers and foster community engagement.

5. Incorporate Augmented Reality (AR)

This is one of the most interactive and new-age strategies that can help you gain potential customers. You can integrate Augmented Reality  into your flyers or other print media ad to boost interactive experiences.  Target audience can use their smartphones to scan printed materials to access 3D model, videos, interactive features and other digital content on the go.

Make sure you hire the best media agency in Melbourne that uses new-age strategies to promote your business across multiple channels and platforms to reach wider audience.

Wrapping up

These are the most reliable and innovative strategies to help integrate print media with digital marketing. Follow all hacks and increase your sales and reach the new heights of success.